[P] Profile product example

Product bundling is the practice of selling more than one product as a single package. It can increase sales, reduce complexity and price, and improve customer satisfaction.

This can be done to offer the customer more value for money, or it can be done to encourage the customer to buy additional products from the same line by upselling.

For example, if you’re selling shampoo and conditioner together, likely, people might not buy both products individually because they don’t need them both at once. But if you sell them at a discounted price, customers will be more likely to purchase them together.